As for content. I won't try to compare it to other MMO's. For one I have come to realize though they are all very similar in a lot of respects they are still different enough that you like or dislike each one based on personal preferences. IMHO Guild Wars 2 has a lot of good content though. It is well produced has Real vs Real type pvp and your more traditional arena type Pvp. The endgame PvE is there and fleshed out though is a bit different than some other hardcore raid type endgame pve in other MMO's. The leveling experience is one of the more enjoyable in a MMO that I have played. The game itself looks beautiful.
Now where it sets itself apart from other MMO's in my eyes at least is its free to play nature. It delivers all that content without a monthly subscription. Now we have other free to play MMO's on the market but unlike those GW2 does not lock ANY content behind a paywall. The ONLY things behind a paywall are purely cosmetic. Skins for your toon or your armor or weapons. Having said that the best skins are still available free. You can also get boosts to exp or various vendor currency or material collecting. True if you spend money you might level a little faster. But in a MMO that isn't a big deal as the PvE experience isn't about beating others to max level as most people probably have one or two max toons anyway. Other free games have amazing content and are free but they put whole sections of the story behind paywalls or their expansion cost. Or in SWTOR they cheese everything behind a paywall like having a bank or removing your helmet.
What this means is I bought the game when it came out and I have been able to go back to it whenever i want and jump right back in for free with no commitment. I wish other MMO's took this route. Hopefully in the future we will see more.
What I mean by the title of this post is that what continues to draw me back is a combination of two things. Breadth of Content and Free to play nature.

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